KCB takes savings drive to Uganda's markets and streets
One of the KCB Bank Staff members helping a customer open up an account
Two weeks into a four month nationwide rollout, KCB Bank Uganda's "Kyaddala ne KCB, Season 2" campaign is already making its way through Eastern and Northern Uganda, with stops in the West and Greater Kampala still to come.
The campaign, running from 1st July to 31st October 2026, is built around a simple idea: banking should meet people where they already are, not the other way round. Instead of waiting for customers to walk into a branch, KCB teams are setting up shop directly in markets, taxi parks and trading centres, offering financial literacy sessions, digital support and on the spot account opening to market vendors, boda boda riders and shopkeepers alike.
The incentives on offer are designed to address specific barriers different groups face. Students and young entrepreneurs who open a KCB Bolt Account get a full waiver on maintenance fees for the duration of the campaign. Parents opening a Cub Account for their children get built in life insurance at no extra cost. Customers with dormant accounts can reactivate and transact to unlock free transactions and medical insurance cover. And new to bank customers transacting for the first time through the KCB Mobi App or by dialing *244# are entered into weekly draws for free airtime and data.
Noela Byuma, KCB Bank Uganda's Head of Marketing and Communications, said the campaign reflects a deliberate push to make saving part of everyday life rather than an occasional errand. She described the goal as putting financial tools and hands on support directly into communities, paired with rewards such as fee waivers, insurance and airtime that make digital banking worthwhile from the first transaction.
This year's edition follows the inaugural "Kyaddala ne KCB" campaign, which ran for four months from July to late November 2025 and set the template for what a sustained, community based savings push could look like in Uganda.
With the caravan still to reach the West and Kampala, the bank has roughly ten weeks left to convert this early momentum into new accounts, reactivated ones and, ultimately, a shift in how ordinary Ugandans think about saving.
